POM Wonderful Presents: The Greatest Movie Ever Sold (2011, Morgan Spurlock)
Right now I am drinking a nice, hot, delicious Second Cup green tea. I am wearing some swanky Old Navy jeans. My shirt is the Arsenal home jersy for the ’06-’07 season, made by none other than the biggest, most recognizable sportswear manufacturer on the planet today: Nike. These brands, as well as countless others, are seemingly unavoidable in our everyday lives, especially for those of us living in medium to large sized cities, where the companies who produce said products know full well that the market is ripe for the picking and therefore push their marketing techniques to the fullest degree. One of the most prominent marketing strategies in recent times has been product placement, by which companies have their brands associated with other products, most often movies and television shows which are viewed by millions upon millions of people. Most of the time the companies that try to push their products in the show or motion picture will try to make the appearance of their brand feel as natural as possible. As part of the story, if you will. Documentarian Morgan Spurlock, as well as a lot of other people, think this is bunk, that companies have far too close a relationship with people and artists these days, to the point that said companies even flex their marketing muscles in the school system.